Decisions Made
- Focus Google Adwords campaign on local traffic not international
- Shift Google Adwords campaign to new audiences discovered
- Stop certain product adverts on Google Adwords
Data which motivated decisions
- The majority (85%) of Google Adwords traffic is local
- Products with high organic rank position locally & internationally
- Search terms with high search volume where we do not rank organically
Performance improvement
- Since changes on 14th of June 2019
- 31% increase in user traffic, year on year
- 41% increase in page views, year on year
- 10% increase in annual sales (i.e. from 1 Mar 2019 – 1 Mar 2020)
Increase Sales.
Stormsriver Adventures (Pty) Ltd (since 2006)
Google Adwords Campaign Management, Data Analytics, Data Analysis
Copy writer.