Decisions Made
- Re-design website for mobile & improved user experience
- Site architecture designed to allow improved SEO performance
Data which motivated decisions
- 21.7% of traffic was mobile in 2018 (It’s worth noting its 30.6% in 2019)
- 26th March 2018 Google announced mobile-first indexing as rank factor
- Declining rank positions (> page 1) for important Google search terms
Performance improvement
- Since changes made on 31st of March 2019
- 36% increase in user traffic, year on year
- 36% increase in organic traffic, year on year
- Top 5 rank for all google search terms that align with KPIs (41 / 61 terms at #1)
Increase SEO Ranking for all services, in particular ‘laser cutting’ in Durban and KZN.
Process Steel & Tube (Pty) Ltd (since 2010)
Search Engine Optimisation (SEO), User Experience (UX) Design, Data Analytics, Content Strategy.
Drupal Website Design & Development, Mobile Responsive design, Website Hosting.