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Top 5 Google Rank

Portfolio Process Steel

Our Approach

Decisions Made

  • Re-design website for mobile & improved user experience
  • Site architecture designed to allow improved SEO performance

Data which motivated decisions

  • 21.7% of traffic was mobile in 2018 (It’s worth noting its 30.6% in 2019)
  • 26th March 2018 Google announced mobile-first indexing as rank factor
  • Declining rank positions (> page 1) for important Google search terms

Performance improvement

  • Since changes made on 31st of March 2019
  • 36% increase in user traffic, year on year
  • 36% increase in organic traffic, year on year
  • Top 5 rank for all google search terms that align with KPIs (41 / 61 terms at #1)
Process Steel - stats 2
Process Steel - stats 1


Increase SEO Ranking for all services, in particular ‘laser cutting’ in Durban and KZN.


Process Steel & Tube (Pty) Ltd (since 2010)

Services Provided

Search Engine Optimisation (SEO), User Experience (UX) Design, Data Analytics, Content Strategy.


Drupal Website Design & Development, Mobile Responsive design, Website Hosting.