admin – Deep Current

Top 5 Google Rank

Decisions Made

Re-design website for mobile & improved user experience
Site architecture designed to allow improved SEO performance

Data which motivated decisions

21.7% of traffic was mobile in 2018 (It’s worth noting its 30.6% in 2019)
26th March 2018 Google announced mobile-first indexing as rank factor
Declining rank positions (> page 1) for important Google search terms

Performance improvement

Since changes made on 31st of March 2019
36% increase in user traffic, year on year
36% increase in organic traffic, year on year
Top 5 rank for all google search terms that align with KPIs (41 / 61 terms at #1)

Increase SEO Ranking for all services, in particular ‘laser cutting’ in Durban and KZN.

Process Steel & Tube (Pty) Ltd (since 2010)

www.processsteelandtube.co.za

Search Engine Optimisation (SEO), User Experience (UX) Design, Data Analytics, Content Strategy.

Drupal Website Design & Development, Mobile Responsive design, Website Hosting.

10% Increase in Sales

Decisions Made

Focus Google Adwords campaign on local traffic not international
Shift Google Adwords campaign to new audiences discovered
Stop certain product adverts on Google Adwords

Data which motivated decisions

The majority (85%) of Google Adwords traffic is local
Products with high organic rank position locally & internationally
Search terms with high search volume where we do not rank organically

Performance improvement

Since changes on 14th of June 2019
31% increase in user traffic, year on year
41% increase in page views, year on year
10% increase in annual sales (i.e. from 1 Mar 2019 – 1 Mar 2020)

Increase Sales.

Stormsriver Adventures (Pty) Ltd (since 2006)

www.stormsriver.com

Google Adwords Campaign Management, Data Analytics, Data Analysis

Copy writer.